M.i.h Jeans

Launched in 1969, London-based M.i.h Jeans draws on its five-decade heritage to create retro-modern denim with a flattering fit. Under the direction of Chloe Lonsdale, the brand now produces ready-to-wear pieces, imbued with the same effortless spirit as vintage-inspired straight-leg jeans, and bohemian blouses to wear with them.


She launched her most sustainable jeans yet: a capsule made in partnership with ISKO, the only denim mill in the world that’s been awarded the EU Ecolabel and Nordic Swan Ecolabel environmental certifications.