For the girl in-the-know who makes denim a lifestyle philosophy, Frame offers an achingly cool array of jeans and ready-to-wear that have garnered a cult following. From the coveted Le Skinny de Jeanne to Le Original denim shorts, the brand is a fan favourite thanks to its penchant for mixing retro appeal with contemporary details.

With a shared vision to create the perfect pair of jeans, Frame was founded by friends Jens Grede, Erik Torstensson, Josh Levin and Nico Peyrache in 2012. Based in both London and Los Angeles, Frame fuses America’s denim heritage with Brit-cool style, resulting in simple, chic essentials.