Seletti Concept Store is an independent luxury platform shaping the way fashion is discovered in New Zealand.

Established in 2009 by founder and creative director Anna Cooney, Seletti is defined by an independent, globally attuned point of view and a belief that exceptional fashion does not belong exclusively to the world’s traditional fashion capitals.

For more than 17 years, Seletti has built its perspective from Queenstown, New Zealand’s leading international resort destination and a place increasingly recognised for world-class hospitality, architecture, design and luxury experiences.

As Queenstown has evolved, so too has the way luxury is experienced here. Seletti has been part of shaping that landscape, creating a place where international fashion, discovery and a distinctly New Zealand perspective come together.

From the beginning, the approach has been curatorial rather than conventional.

Collections are selected piece by piece, bringing together established fashion houses, influential contemporary designers and emerging names with the potential to shape what comes next. Fashion sits alongside footwear, accessories, eyewear, fragrance, objects and design, creating a broader conversation around contemporary culture rather than a traditional retail environment.

Discovery is at the centre of Seletti.

We believe the role of a concept store is not simply to present what is already known, but to introduce new ideas, identify changing perspectives and give context to the designers and objects defining the moment.

Over more than 17 years, that philosophy has shaped long-standing relationships with international designers and fashion houses, while building an equally enduring relationship with our clients, New Zealanders and international visitors who come to Queenstown with an established appreciation for fashion, design and luxury.

Today, Seletti remains fiercely independent.

Our Queenstown flagship is both a local address and an international point of connection, a constantly evolving edit shaped by curiosity, conviction and an instinct for what deserves attention.

A LOCAL ADDRESS.
AN INTERNATIONAL POINT OF VIEW.