“3.1 Is about clothes that refine instead of define. A refinement that’s a bit classic in attitude, but imparts a sense of individual style without looking or feeling forced .Confident, unidentifiable, chic and most of all effortless.’’-Lim

Phillip Lim is an American fashion designer of Chinese descent whose parents immigrated to America from Thailand during the Cambodian Genocide. ... In the fall of 2005, he co-founded 3.1 Phillip Lim with friend and business partner Wen Zhou. They were both 31 at the time–hence the “3.1” in the name. Phillip Lim and his fashion brand ‘’3.1 Phillip Lim’’ became one of the biggest name on worlds fashion scene, all because of his “Classic Chic with a sense of madness” – beautiful everyday classics with result of: ‘’cool, easy, chic looks embody youthful elegance and personal style”.

I’m a classicist with occasional thoughts of madness striving towards the imperfection” – Lim