Ganni is one of Seletti Concept Store's most recognizable brands - and for great reasons. Not only has the fashion power house been able to dress celebrities such as Beyoncé, Gigi Hadid, Kendall Jenner, and Rihanna, Ganni has also made sustainability front and center in it's values as a company.
The trendy "Scandi Style 2.0" design of Ganni, which departs from Copenhagen's minimalist taste, into mixing animal patterns with sneaks and boots translates perfectly to the modern Kiwi woman.
Nicolaj and Ditte Reffstrup (husband and wife) were brought in by gallerist Frans Truelsen in 2009, nine years after launching GANNI as a cashmere company, to scale it to where the label is now.
"...I love how understated the elegance is of each item. Sustainability is cool too!"
- Chloe S., Queenstown, New Zealand
"Just-the-right length leather biker jacket? Ganni. Prairie wrap dress for your springtime picnic? Ganni. The pair of black western boots which go with every outfit that I’ve been scouring every online marketplace for? Ganni. - Seraphina N., Melbourne, Australia
"...from work to fun, I can wear my GANNI outfits seamlessly. Fantastic!"- Charlotte F., Arrowtown, New Zealand