You know her. The French girl with the just-rolled-out-of-bed, can’t-be-bothered look. She pulls on last night’s clothes—slouchy tee, gray jeans. Fingers through the hair, a touch of makeup, and she goes out. Yet she looks smashing.
Equal parts confidence and nonchalance—that’s what makes this Gallic gal so enviable, and no one captures it better than Isabel Marant.
‘You shouldn't want others to wear things that you won't wear yourself.’ Isabel Marant’s ethos has meant that the designer has only created eternally wearable collections since she launched her namesake label in 1994. The trick to its success? Making simplicity special by adding embroidery, studs and other flourishes to easy silhouettes. If this is how they do everyday elegance in Paris, count us in. Explore some of our favourite items, like the perfect skinny jeans complete with stirups, slouchy knits, boxy blazers, sneakers and dreamy jewellery in the edit.
Under the creative direction of designer Karen Phelps, LA-based AGOLDE carefully tests every process from fit to fabric to create sustainable jeans with signature ‘90s elements. Reducing the carbon footprint of each pair via product development, laser technology, ozone machines and high-efficiency wash methods, AGOLDE’s vision is to borrow the authenticity of the past, and reimagine it for the future. In addition to jeans, browse shorts, jumpsuits and tank tops in our edit.
Hailing from Copenhagen, GANNI is a contemporary, global fashion brand owned and led by husband-and-wife team, Creative Director Ditte Reffstrup and Founder Nicolaj Reffstrup. Inspired by their customers, the brand’s ethos is simple: to create confident designs for the everyday. Encompassing the carefree spirit of Scandinavian dressing, GANNI is revered for its fresh and eclectic approach to Sustainable design.
See the full line-up, discover each style and get to know the new collection. Fast forward to your favourite categories by choosing from below..
A beautiful pair of handmade shoes is our Achilles heel and thus, GIA COUTURE x PERNILLE TEISBAEK has found our weak spot.
Established by Florentine designer Barbara Borghini in 2016 and named after her daughter, GIA COUTURE is the footwear label for fashion folk in the know. Our edit proves that's exactly who we are, with supple leather mules, and coveted Combat boots. Handmade by artisans in Tuscany, the brand combines an eclectic feel with expert craftsmanship and considered details.
Founded in 2000 by husband and wife Alessandro Gallo and Francesca Rinaldo, Golden Goose boasts an amalgamation of fashion and art influence. Through distressed detailing and tactile fabrics, the label delivers contemporary Italian styling with a retro Americana aesthetic. From the signature Superstar sneakers to graphic logo T-shirts (and with plenty of preppy jackets and cowboy boots), expect dimensional detailing by way of sequins, metallics and animal prints.
Explore the Seletti Concept Store edit.
Ienki Ienki offers a covetable selection of puffer coats and jackets, finished in its signature rounded silhouettes. Saccharine hues and nipped-in waists bring that feminine effect the brand prides itself in maintaining.
Launched in 2016 by the Kiev-based Dmitriy Ievenko, the brand, pronounced as “yenki yenki,” soon rocketed to street style stardom with fashionistas sporting the puffy designs during winter-time Fashion Weeks. Drawing inspiration from rounded shapes, the brand has modernized outerwear – it's turned the down coat into an indispensible statement layering piece.
ROTATE is a brand from Birger Christensen created in collaboration with the brand's creative directors, influencers Jeanette Madsen and Thora Valdimarsdottir. ROTATE focuses on creating coveted styles for the festive wardrobe, and the brand's sexy take on everything from miniskirts, suiting and accessories has achieved global success with leading retailers worldwide. ROTATE was created in response to Jeanette and Thora's conversations about the shortcomings of their own wardrobe, namely bold, sexy and fun dresses with a democratic price point.
Like any younger sibling, Isabel Marant Étoile takes its cues from the designer’s main line, introducing its own leisurely twist and tude. Classic wool coats are cut just a little oversized, ruched blouses are made playful with ruffles and shirt dresses get dainty flowers for added sweetness. Slogan hoodies, cardigans and subtly faded denim are the finishing touches to a considered collection that makes for great layering. Explore the Seletti Concept Store edit.
Eclectic outerwear with a side of ‘90s club nostalgia, Khrisjoy was founded in 2017 by stylist Marzia Bellotti. Reimagining the classic puffer jacket into a series of contemporary styles, the label pays homage to retro streetwear - a reference which manifests in the voluminous silhouettes, bold colour palettes and graphic logo detailing. Crafted in Italy using quality materials, each padded piece is sure to bring joy to your everyday.
Bottega Veneta has inspired individuality and new modes of craftsmanship since 1966. Under the direction of Daniel Lee, creativity and unrivaled quality lie at the heart of its designs.
Founded in Vicenza, the house is rooted in Italian culture yet maintains a global outlook. Its intrecciato leather goods are iconic, a symbol of how it has set a standard for luxury. An inclusive brand with exclusive products, Bottega Veneta is as much of a feeling as it is an aesthetic.
The Bottega Veneta accessories collection expresses the brands cor values through contemporary techniques and sophisticated combinations of colours and finishes. The result is a modern yet iconic collection rooted in elegance with an audacious edge.
The perfect basic with a twist by Chloé Harrouche @louloudesaison
Chloé’s roots run deep in style and allure, both of which form the core of her self-expression.
After many years as a fashion consultant, Chloé continued to pursue deeper industry knowledge, taking her passion to the next level when she started sharing her journey on Instagram at @LoulouDeSaison, thus revealing to the world her own vision of the modern Parisian woman.
With Paris as her muse, Chloé continually draws inspiration from the city’s architecture, art and life, with all of these in turn influencing and enhancing her personal style. She has quickly become a fixture on the Parisian scene, earning the respect and trust of the industry and her peers.
Chloé, aka. Loulou de Saison, has built a tight-knit community based on inspiration and communication.
The authenticity of her creative vision and her commitment to transparency have earned her the trust of her audience from the early days, and her desire to forge meaningful relationships has paved the way to lasting partnerships with established brands.
Chloé’s journey documents the authentic story of a Parisian woman within the fashion industry, and to this day, she remains faithful to herself… and to her Parisian je ne sais quoi.
Nanushka - A contemporary House for the modern human
Born and raised in Budapest, Sandra Sandor graduated from the London College of Fashion in 2005. Soon after that, in 2006 she launched her own label Nanushka. In 2016 the brand took a more entrepreneurial approach when Peter Baldaszti, Sandra’s longtime partner has joined as a co-owner and CEO.
A signature style of confident ease and subtle femininity was evident from her first collection. Where East meets West, the brand draws inspiration from the spiritual journey through cultures and time, effortlessly combining function with flair. Nanushka delivers a modern, versatile, day to night wardrobe for the modern human with the aim of creating a new informal form of beauty.
SPORTY & RICH. Originally conceived as an annual print magazine, Emily Oberg’s Sporty & Rich label has intuitively and perhaps inevitably evolved into a leading name in alluringly low-key womenswear. With its titular adjectives doubling as founding principles, the label toys with dynamic interpretations of affluence and athleticism to isolate an aesthetic interpretation of what the two concepts mean in conjunction. This results in a collection primarily concerned with elevated leisure, bringing the in-fit to opulent new places with a vast range of jersey sweatshirts, sweatpants, shorts, and hoodies. The retro affectation of the label’s italicized logo graphic weaves a wistful nostalgia into garments nonetheless rooted in present-day efficacy, situating itself in a romanticised, constructed yesteryear conjured by Oberg’s era-spanning mood boards. Through its literal and ideological explorations in the idea of comfort, the Sporty & Rich universe is optimized for those in pursuit of the highest forms of coziness.
Sporty and Rich value their Mother Earth, producing limited quantities to avoid leftover inventory and waste. In addition to help reduce and offset the damage that producing garments does to our planet, Sporty and Rich have partnered up with leading environmental non-profit organisations dedicated to protecting our Mother Earth, its ecosystems and wildlife. Climate Neutral certified.
Sophie Bille Brahe was founded in 2011 with a debut collection featuring among other pieces the Croissant de Lune earring, a diamond earring that would become a classic signature design, beloved by clients.
Sophie’s references often come from her fascination with the night sky, passed down through generations of the family, beginning with her ancestor, the radical astronomer Tycho Brahe.
Sophie's pieces are luxurious
and classic, but always with a “tiny clash” – a detail or twist bringing a modern attitude.
Over the past years, Frankie Shop NYC and now Paris have been touted as the go-to place for unfussy, minimal, wallet-conscious styles. After all, every woman should be able to wear the garments that they inspire designers to make – no matter how high the rent gets!
Seasonless clothing can be many things, but it should never be dull - something Frankie Shop definitely takes care of. Your wardrobe’s forever BFF, Frankie Shop was founded by Gaelle Drevet in 2014, now with one home in New York and another in Paris. Each collection forms a pragmatic connection to the city lifestyle, evident in the everyday pieces with urban character. Whether running for the bus, riding your bike or hailing a cab, our edit of tailored jackets, sharp trousers and casual dresses will become part of your daily routine.
Part luxury label and part movement, RE/DONE was founded by Sean Barron and Jamie Mazur to restore individuality and to create a sustainable space in fashion. Made in Los Angeles, RE/DONE uses water-conserving methods and no harsh chemicals in its manufacturing process. By taking vintage denim apart at the seams and repurposing it as the fabric for new jeans, every pair carries a history of a past life. Like wine and Cher, RE/DONE denim only gets better with age. Shop our edit of T-shirts, tank tops and reworked denim.